-How we make buying decisions
-Understanding the 5 stage Purchase Process

Welcome back to the MBA Working Girl Podcast-Where Business Theory and the Real World Collide!  I'm your host, Laura Adams.

MBA Essential Tip:
The reasons how and why consumers decide to buy a product or service is of extreme interest to marketers. If we know what motivates a potential customer, we have more power to influence their buying behavior. This is a great goal, because marketing's influence upon customers ultimately serves to better meet their needs!
As consumers, our buying behavior is shaped by internal (endogenous) or external (exogenous) factors, or a combination of both. Internal factors could be our level of education, self-image, personality, attitudes or personal motives. External factors would be family, social status, culture, and reference groups such as peers.

"A weak man has doubts before a decision, a strong man has them afterwards." -Karl Kraus (1874-1936)

In this show I review stages 1-4 of the Buying Decision Process. I hope it will prompt you to become more aware of your own thoughts and feelings as you move through each stage.


If you're enjoying the podcast, consider showing your support for the show by submitting a good review on iTunes at our podcast page, sending feedback to [email protected], or simply sharing the show with a like-minded friend!

Click here to go directly to the MBA WGP iTunes podcast page!

Thanks for listening!
Do Good Work, Laura

Direct download: MBA_WGP_24_-_Before_a_Decision.mp3
Category: podcasts -- posted at: 8:45 PM
Comments[0]


Post your comment:

Name

E-mail (will not be published)

website

Your Comment


type the numbers you see above
(click refresh if you can't read them):


Please do not click submit more than once

Want an MBA Essential Tip when each new podcast is published? It's extra content not found in the show! Enter Your Email address below:


Preview | Powered by FeedBlitz Privacy Policy: Your information will never be shared. You will never receive spam.




Or phone in a voicemail comment! Call 206-888-2337

Where The Heck Are You?

Learn To Subscribe To This Podcast - Free Tutorial

Archives

October 2007
S M T W T F S
     
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31