-The Marketing Concept
-Different Marketing Philosophies
-Key to Superior Customer Service

Welcome to the MBA Working Girl Podcast - Where Business Theory and the Real World Collide!  I'm your host, Laura Adams.

Our mission is to bring you tips and information to help you take your career to the next level.  Be more effective.  Get a promotion.  Become a better manager.  Make your business more profitable.

"Drive thy business or it will drive thee"   -Benjamin Franklin (1706-1790)

What Marketing is, and who is involved with it, can be a difficult boundary to define.  It's actually much more comprehensive than just pushing products or explaining benefits.

In this podcast, you'll learn about the four different Marketing Philosophies.  Plus, the key ingredient to providing Superior Customer Service.

Do you think that "the customer is always right"?  You may be surprised at my opinion of this modern slogan that we hear so much.

MBA WGP "subscriptions" in iTunes or other podcast directories such as Yahoo or Juice are always free of charge.  Subscribing is a listener convenience that allows you to receive fresh content as soon as it's published.  Feedback is always welcome at !

Do Good Work, Laura

Direct download: MBA_WGP_9_-_Drive_Thy_Business.mp3
Category: podcasts -- posted at: 8:44 PM

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